Measuring Impact / Success

Tracking the success of a start-up business is crucial as these numbers will let you know what’s doing well and what isn’t – allowing you to insights into what needs to change and where your resources should be going. Regular analysis and adjustment puts businesses on a steady road to success. How and what can […]

Target Investors

Based on our survey we estimate could start with 50 users, from the same survey we can assume that we’d start with: ~23 users on level 1, which would mean we receive $920/month ~18 users on level 2, $1,260/month and ~9 users on level 3, $900/month So our monthly income would total $3,080 Our combined […]

Social Lean Canvas Update

During Week 9 we worked together to update our social lean canvas which has developed since the first week of the paper… KEY PARTNERS: Sustainable fashion designers/brands. Good On You (clothing rating tool). New Zealand Post Laundering Service The Formary (clothing recycling service) Financial Investors x2 Social Media Influencers. KEY SUPPLIERS: r3Pak (eco-friecnly courier packaging). […]

Benefits.

Benefits for fashion industry Helping make fashion retailers more sustainable as garments are worn by more people, more often and thus circulate for longer – slowing the consumption cycle. Partnership with Good On You creating a more transparent supply chain, meaning that ethical treatment of workers and responsible environmental behaviour is important for brands. Encouraging […]

Future ‘growth’

Fostering a conscious fashion community. This is at the heart of our business. We hope that Refresh will grow to spark change on a bigger scale than just increasing clothing usage, that eventually it will become a platform that connects brands and consumers – fostering a conscious fashion community. How? Post Growth SocietyResearcher Kate Fletchers […]

Marketing Plan

Current situation – SWOT Analysis Target Market Fashion conscious millennial (22-37) women in New Zealand. Successful campaigns targeting this segment Free People (Clothing Brand) Free people managed to turn shopping into a deeper and more desireable experience through their marketing tactics including a blog (BLDG 25) as well as a monthly calendar of pop-up events. Events […]

Garment After-life Solutions

As a company with sustainable and ethical values at the heart of our culture, providing responsible garment afterlife solutions is of utmost importance to ensure our company is operating as circularly as possible and we are not creating more waste than traditional retail. Garments will circulate through the Refresh system as much as possible, being […]

App

Over the last few weeks we have continued to work on the app, working through how the user journey works, to best suit our customers. This is the account set up process that we have created, it is simple with only four steps, which can be skipped at any time if the user wants to […]

Marketing Research

Target: Fashion conscious millennial (22-37) women in New Zealand. CHARACTERISTICS Loyal 60% of millennials said that they are often or always loyal to brands that they currently purchase. Share what they love 90% of millennials will share their brand preferences online. Prefer social media over traditional advertising 38% of millennials said brands are more accessible […]

Clothing Library Business Model Studies

In order to learn from the mistakes and successes of similar business models we have conducted secondary research into the clothing library business model which essentially is the subscription based rental of garments. All of these studies have been conducted on physical stores we could not find any on online stores but the insights are […]